THE INTERNET WILL SAVE US ALL
Commercial Advertising Music (Fashion)
Client: The Connectors Society
Production/Direction: COYA
Sweden / 2 min / 2018
We were commissioned to produce original music for a short advertising film for the phantom concept brand The Internet Will Save Us All. Created by the design studio The Connectors Society, this art project explored society’s complex feelings around technology, highlighting hope and optimism for the internet’s potential to drive positive change.
To reflect this, we crafted a soundtrack that captured a cyberpunk yet vibrant tone, with a rhythm that echoed the DIY, industrial feel of the brand. The music was designed to be uplifting and energetic, aligning with the project’s optimistic vision of technology as a tool for building a better world, countering the usual dystopian narrative.
